Archive for the ‘Squeer! Soap Box’ Category
Squeer! Soap Box
Every so often, we here at Thundersquee! will give you the opportunity to vent, unload, get shit off your chest, and rant. So send us your submissions to squee@thundersquee.com, and we will publish them (probably) in the order received (mostly), with the most pressingly relevant published first.
Our inaugural post is by drgnsldr aka Dr. Gunslider:
Miller/Budweiser add Bullshit to their product line.
I don’t know about you, but to me beer is a food group, located just above bacon and next to cheeseburgers on the food pyramid. So when I read that Miller and Anheuser-Bush are raising their prices in the fall I said ENOUGH! I can’t find a decent pound of bacon under four dollars, forget finding a decent cheeseburger under three, and a six pack of what Miller and Bud try to pass off as beer is over six dollars with deposit.
The “beer” companies are citing an increase in expenses and decrease in sales for their price hikes. I call bull on that. Last time I checked, as demand decreases (falling sales) and costs increase the most effective method of compensating for decreased sales is reducing prices marginally, reducing sharply your supply to least effective distribution locations increasing your overall revenue. So, why would Miller/Bud raise prices, because demand isn’t falling, it’s rising. When demand increases so does the price of a product. Usually when a product is as price elastic as beer, it raises marginally taking account of substitute products and competing brands.
But how many Bud guzzling, Rush Limbaugh listening and NASCAR watching Neo-Cons know that? In fact, how many of them do you think realize that John McCain’s Botox ridden wife has a lot of money tied up in Anheuser-Bush? Well, how could they know only hearing a handful of words such as: 9/11, the war on terror, we can’t vote for him because his middle name is Hussein, domestic terrorists, Gitmo’s coming to our backyard, hide the kids and whip up the lynch mob, um, I mean posse in the crap speeches they’ve been handed this year. But I digress.
Citing lower demand due to a recession is complete crap for these guys, at the height of the recession, demand for beer was on the rise and sharply too. But all of the sudden even though they were increasing their revenue, they decided because the cost of making the product rose a small fraction, the companies decided they would raise their prices a bigger fraction. Then you have your retailers putting in their increased costs on top of that. So what takes Miller/Bud two dollars to make and your retailer three dollars to buy, costs the consumer six dollars. AND I’M DAMN PISSED ABOUT IT!
I know what you’re thinking, grab a pound of valu-brand bacon, pop on over to white-castle (crystal’s for you folks out west or down south) for a cheeseburger and grab that six pack Keystone light or Natural Ice right? That’s asking for a night filled with crap beer headaches, the slider squirts and stomach cramping from the valu-brand’s 4 oz of meat and 12 oz of fat that they call bacon. Maybe even a case of food poisoning. No thanks! I’d rather tell Miller/Bud to kindly shove it up their tail pipe!
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